Sheila Duffy is the President of Greystones Consulting Group, LLC., an Information Technology and Marketing firm founded in 2001. Ms. Duffy has over 15 years experience in marketing and technology for Fortune 500 companies, including Verizon, AOL and VeriSign.
Ms. Duffy is unique in bridging the “gap” between marketing and technology and specializes in 2 primary areas; product marketing strategy, and application development and systems design. Product marketing strategy capabilities include comprehensive life-cycle support; including new product concept ideation and testing, demand and price testing, market requirements development, human factors research, market segmentation, messaging, positioning and marketing collateral development. Application development and systems design support includes project management, requirements definition, system design, implementation, and quality assurance testing for Web sites and Web-based systems.
From 1998-2002, Ms. Duffy served on the Advisory Board of Big Change Networks, a company focused on Internet learning applications. She was elected to the National Board of WICT (Women in Cable and Telecommunications) in 1997 and served as Treasurer in 1998. She has also served on the William and Mary Admissions council and was a member of CTAM (Cable Television and Marketing). Ms. Duffy graduated with a B.S. from the College of William and Mary in Virginia. She also holds an M.B.A. from the George Washington University in Washington, D.C. She speaks French and conversational German.