Dominant Firm Uses New Advertising to Enhance its Image
The Challenge: This dominant player in the real estate industry was well known for its sales expertise. It wanted the advertising used to promote its properties to convey the appropriate image about its superior ability to market properties.
The Solution: G2 Marketing began by interviewing members of the staff to understand key strengths. Through qualitative research with residents of one of its properties, a unique and consistent picture emerged. The ensuing brand strategy and advertising capitalized on the unparalleled quality of life residents enjoyed.
The Result: Capturing the sophisticated lifestyle, the tranquil surroundings, and the personal warmth of the residents of the development, the advertising stood out amidst the clutter of real estate advertising. Calls from the ads have increased and sales have been strong.