Non-Profit Reaches New Market Segment via Direct Mail
The Challenge: This non-profit needed to increase the funds it raised from its annual direct mail campaign.
The Solution: Sometimes, reducing costs is a good way to “raise” capital. For this client, G2 Marketing revised the design of the existing direct mail package, reducing the cost of each mail piece by 50 percent. That made it affordable for the nonprofit to mail more packages to an improved list. G2 Marketing developed a contributor profile derived from the characteristics of current contributors. New mailing list leads were selected based on their similarities to that contributor profile.
The Result: With a 10 percent increase in direct mail spending, this non-profit increased the funds raised through direct mail by 18 percent.