“G2 Marketing helped us develop our brand strategy and to define our customers. Working with G2, we formulated a way of talking about Cypress Golf Solutions that makes our complicated brand readily understandable and differentiates us from our competitors. Our brand is made complex by having a different brand for consumers in each market and another brand for golf courses in each market. G2 Marketing provided a comprehensive framework for the team to work through our brand and messaging issues. G2 conducted qualitative and quantitative research with our customers which provided important insights for developing our brand message.

We are currently implementing the new brand strategy developed with G2 Marketing and are seeing excellent results.”

—Brett Darrow, President, Cypress Golf Solutions