“G2 Marketing was instrumental in the successful selection of new creative and media agencies of record for Nextel. Gretchen Gehrett lead the strategic assessment of our needs and managed the complex and sensitive process of agency selection for our $200+ million account. In combination with an Agency Search firm (to help accelerate the timing), Gretchen's deep understanding of advertising, fast paced client work environments and her ability to work with individuals at all levels made her an invaluable member of the team. While technically a “consultant,” Gretchen acted on behalf of Nextel and spoke for Nextel in a number of critical ways. Her ability to bridge the inside and outside constituents in the process allowed the internal team to continue to effectively perform their “day” jobs, yet, receive insight and valuable coordination at relevant times in the process.
Her organizational skills coupled with her ability to keep a diverse group of contributors focused allowed us to achieve our goals on schedule within a tight timeframe.”
—Mark Schweitzer, Chief Marketing Officer, Sprint Nextel