Internet Start-Up Establishes Marketing Strategy
The Challenge: This Internet start-up had a technical solution, but no marketing strategy.
The Solution: For new companies, the question is often, “Where to begin?” G2 Marketing dissected the potential target audiences and determined that a small group of influencers could drive the adoption rate. By directing the initial sales efforts toward those influencers, the company could prompt rapid sales with minimal marketing budget.
The Result: Early sales results are exceeding expectations and fueling expanded marketing efforts.