Regional Player Needs Strong Brand to Grow into a National Player
The Challenge: This successful regional company knew it needed a strong brand to compete with national players. And it needed a strong brand to effect its strategy of buying smaller players and paying with stock.
The Solution: G2 Marketing conducted a comprehensive review of the category, competition, customer, and client. Employee focus groups revealed a strong company personality and a service culture. Through qualitative research and a deep understanding of the company, we developed a brand strategy that captured the companyís essence and translated it into a positioning that was distinctive, believable, and compelling for target audiences.
The Result: The new brand strategy energized the organization. The clarity of the brand positioning and its perfect fit for the company led to its employees reaching higher and becoming even better at being the ideal that its brand positioning describes.