Ken Hackney is a professional qualitative research consultant / focus group moderator and has been a certified member of the Qualitative Research Consultant Association (QRCA) since 2000. After several years as a traditional qualitative research specialist, Ken moved to the field of online research as Corporate Account Executive and In-house Moderator for Interactive Tracking Systems, Inc. (Itracks). During his time at Itracks, Ken moderated or provided moderator support for over 50 online qualitative projects.
now works as an independent research consultant providing both traditional
and online qualitative research services to clients from across North America
and the UK. Ken has conducted studies
in a wide variety of sectors including automotive, packaged goods, retail,
publishing, broadcast media and financial services. Ken has also provided
research and consultation on several well known brands including Trident
Gum, Campbell Soup, Pennzoil / Quaker State, BMG Music, Gillette and Dunkin’ Donuts.