“G2 Marketing worked with Real Estate III to develop advertising campaigns and marketing materials for several of our key projects. All the efforts were highly successful. The brand positioning strategies and the advertising have exceeded our expectations.
In one of the campaigns, G2 Marketing helped us position an important residential development. We had the product, but we needed to convey it appropriately. G2 conducted research among residents of the development and our staff. They knew how to ask the right questions and target the real issues to help us identify what we stood for and what would bring customers to our door. They then developed advertising for this development that clearly stands out from the pack and conveys the image we were seeking.”
—Jeff Gaffney, Senior Vice President, Real Estate III