"We had the pleasure of working with Gretchen Gehrett of G2 Marketing on a major positioning study for one of our most important clients.  She worked closely with our team conceptualizing, designing, implementing and analyzing a research project that was a critical component of the engagement. 

Her work was superb.  She developed a creative approach to our issues that enabled us to deeply understand the motivations of our client’s customers.  Perhaps her greatest contribution was taking a large amount of information, isolating crucial insights and distilling important actionable recommendations.

Working with Gretchen was a pleasurable and profitable experience.

—Allen Schiffenbauer, Ph.D., Chief Research Officer, The Brand Consultancy